Caltex Keeps the Winning Ways Alive

March 20, 2006 : Caltex Lubricants Lanka Limited, the pre-eminent lubricant marketer has dominated the lubricant market in Sri Lanka since it commenced its operations in 1994. Caltex besides being the only super brand in the lubricant industry in Sri Lanka, it is also one of the top 5 most valuable brands in the country. This pre-eminent position has been earned by its year on year outstanding performance in the corporate world.


Caltex as a company has attributed its success to clear and visionary leadership, strong market position, a range of world-class products as well as the commitment and dedication of its workforce. The organization believes that through their efforts and initiatives, it has become what the organization is today. As a means of rewarding and recognising these untiring efforts, the “Caltex Star Awards” programme was launched in 2003. Its aims and objectives are to encourage the Sales & Marketing team to higher levels of achievement thereby not only benefiting the company itself but also to maximise the potential of each staff member. This annual event recognises those outstanding performers for the year.


This year’s ceremony which was held on 13th March paid tribute to the star achievers of the organization in the year gone by. They were


Rangana Kodikara was awarded the best company Sales Representative for his perseverance and positive attitude in enhancing the dominance of Caltex within his territory. He also impressed the management with his dynamism and smart thinking.


Shanaka De Mel was adjudged the Marketing Executive of the year as a result of the exceptional sales recorded by him over the year. He was able to acquire the highest overall growth volume together with the highest growth in the specialty range.


The award for the best performer from Commercial and Industrial Sales was Arjuna Imbulpitiya for the second year running. The ability and perseverance shown by him has enabled his to retain some of the organsiation’s most crucial customers and develop long term business relations enabled him to clinch this award


The award for Regional Sales Manager was awarded to Asanka Kularatne for his distinct ‘can do’ attitude when assigned new tasks. He was also instrumental in the upgrading of a number of distribution locations, systems and processes which also enabled him to clinch the covered Marketer Award for this year as well.


The most outstanding Marketing Support Services Member was awarded for the second consecutive year to Ranjith Jayawardene for his dedication and team spirit but most of all for his passion for work. He is categorized as an individual who is respected and admired by all his colleagues.


Apart from the above, Caltex also recognized Wijith Akmeemana as the Most Outstanding Management Team Member & Dr. Gamini Amarasekara who received the ‘Top Intellect Award’ as the Most Outstanding Leadership Team Member, for their valuable contributions to the organization.


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