Caltex and CGR Team up in new Sports Initiative
Mr. Kishu Gomes (Managing Director/CEO, Chevron Lubricants Lanka PLC) presenting the sponsorship to Mr. Nihal Somaweera (Secretary, Ministry of Transport). Also in picture Hon. Dullas Alahapperuma (Minister of Transport) and Dr. Lalithasiri Gunaruwan (GM Railways)
February 26, 2008 : Caltex, a leader in lubricants and marketed by Chevron Lubricants Lanka PLC has come forward to sponsor the Ceylon Government Railways (CGR) volleyball team for 2008. Entering into this new agreement with the Ministry of Transport, Chevron Lubricants Lanka PLC will sponsor both the men and women’s volleyball teams of the Sri Lanka Railways.
"We are extremely proud to be associated with the GCR Volleyball team – a team that exemplifies true sportsmanship” says Mr. Kishu Gomes, Managing Director/CEO for Chevron in Sri Lanka. “We look forward to partnering them on their journey to defend their title in the coming year.”
The members of the CGR Volleyball team have performed outstandingly in their individual capacity both at a national and international level. Their achievements range from representing Sri Lanka in the Junior National Team, to their participating in the SAAF games in 2006 and the Commonwealth Games in 2007. Amongst the squad 7 represent Sri Lanka in the women’s national team while 5 are representatives of the men’s national team. Additionally, 2 female members of the team have performed exceptionally in beach volleyball with numerous accolades and awards to their name.
Through this sponsorship Chevron will aim at leveraging the individual competencies and capabilities of the players for the further develop the team. The organization will also ensure the necessary equipment is made available to the team through this sponsorship. “Our aim is to support these individuals who have shown immense fortitude in the sport of volleyball” says Mr. Kishu Gomes. “This will allow them to develop their individual capabilities and maximising their potential to the fullest.”
Sponsorships are part of Chevron’s way of doing business. Through sponsorship of sports, the organization is able to provide the right mix for the brand to leverage its power, energy & strength and at the same time symbolising the traits of the game. Over the last ten years, Chevron in Sri Lanka has been associated with Motor Racing, Prokarting, Club Cricket, Indoor Cricket, Rugby, Sailing, Boxing, and Volleyball and today the organization continues to sponsor Rugby at a national level and Boxing and Volleyball at a school level. In addition Chevron also supports the Deaf Schools in the country in their sports endeavours partnering them in cricket, volleyball and netball. For Chevron, sponsorships are among the key marketing tools used to reach out and communicate with its various customers.