“Caltex Golden Star” Award for interclub knockout tournament
Today, Caltex marks a milestone in the history of Sri Lankan Rugby as they unveil the “Caltex Golden Star” award for the victors of the interclub knockout tournament. This award is deemed to recognise the exceptional talent in the field of rugby and reward team spirit and unity that is so closely associated with the game. The “Caltex Golden Star” is a two and a half foot trophy completed out of solid brass. Positioned at its apex is a brass rugby ball with the engravings of a star to pay tribute to the title holders of the season. With the launching of this award for the 2006 knockout finals, the organization together with the SLRFU will witness its succession over the years by the victors of the knockout tournament
Caltex is a name synonymous with interclub rugby. As the sponsor of the interclub league and knockout tournaments since 2000 and the under 23 rugby tournament introduced this season, the organization has pledged its support to the SLRFU to carry the game forward till 2010 – ten consecutive years of sponsorship. The renewal of this agreement by Caltex in February this year witnessed the introduction of elaborate plans by the Union as a means to enhance and grow the game.
At Caltex, sponsorships are among the key marketing tools used to reach out and communicate with various customers. Through sponsorships, Caltex is able to associate with well-known property that shares the same values and characteristics that aspire the brand. Sponsorships are part of Caltex’s way of doing business. According to Shehan Perera, Group Brand Manager “Through sponsorships of sports such as rugby, the organization is able to provide the right mix for the brand to leverage its power, energy & strength and at the same time symbolises the traits of the game.”